Knowing when to think, when to act, and in what order is the real edge — what we call Sales Art. It's what separates growth operators from outside advisors.
We embed into your leadership team and flex across strategy, execution, and partnerships — wherever growth leverage is needed most.
VGL was born from years of building and scaling companies in founder-led mode—where every dollar counts and every decision matters. Through that journey, three truths became clear:
| Product, Sales, and MarketingMust Work as One | What you sell (Product & Positioning), how you convert (Sales), and how you reach customers (Marketing) can't operate in silos. They must be unified. |
| Strategy, Platform, and ExecutionAre Equally Critical | You need strategic direction (Strategy), the right infrastructure (Platform), and the capacity to execute (Execution). Missing any one creates bottlenecks. |
| Sales ArtKnowing What's Needed, When, and How | The ability to quickly assess what's broken, prescribe the right mix, and evolve the approach as you grow. This makes VGL more efficient, lower cost, and better than traditional approaches. |
What sets us apart in how we see growth and deliver results
We see opportunity before others do and quickly capitalize on it. We focus on Growth Acceleration combining the full suite of strategic and tactical capabilities needed to crack open new opportunities, close deals, and build the foundation for continued scale and market success.
We roll-up our sleeves, enter the market, and WIN deals. Then we build the playbook to scale. Most consultants leave you with an unproven plan. We prove it first.
We specialize in complex and dynamic environments where the ideal growth engine is not already defined and scaling. We find what works.
We are sales execs that think like engineers. Continually optimizing the GTM approach as we immerse in the market, leveraging creative and innovative approaches.
Product, marketing and sales execution in one. Broad expertise across the cycle to define opportunity, find targets, craft the pitch, generate, sell, and close.
We run the system, you get the results. Real revenue leadership and execution included—not just software licenses.
Pipeline in weeks, not quarters. Stand up in days, not months. No hiring spree, no ramp time.
Five principles that guide how we work
Why leading B2B companies are switching to Growth-as-a-Service
| Capability | The Old Way | The VGL Way |
|---|---|---|
| Speed to Results | 3-6 months to hire, train, and ramp-up team | Plug-and-play engine—results in weeks |
| Strategic Leadership | Hire full-time CRO/CMO ($250K+) | Fractional CXO leadership (included) |
| Team & Cost | RevOps + SDRs + Marketing Ops = $150K+/year | Fully managed—60% lower total GTM cost |
| GTM Approach | Separate silos: sales agency, marketing agency, consultants | Sales + Marketing + Strategy—unified growth operating system |
| Platform & Data | 5+ tools, duct-taped, ZoomInfo/CRM siloed | AI-unified intent + account data, CRM, sales automation as single orchestrated system |
| Execution | Manual SDR workflows, quarterly optimization | AI agents + human operators, continuous AI + human refinement |
| Ownership | You manage everything | We run it for you, you own the data |
Loren Eckart is a serial entrepreneur, growth strategist, and innovation executive who has spent his career helping companies transform vision into measurable results. After leading multiple successful technology ventures and exits in software, analytics, and digital transformation, Loren founded Vision Growth Labs (VGL) to help other companies and founders accelerate go-to-market success and unlock new channels of growth.
At Vision Growth Labs, Loren and his team serve as fractional CROs and strategic growth partners—helping organizations design and execute scalable strategies that align sales, marketing, and innovation. By combining data-driven decision-making with creative problem-solving, VGL helps clients find their next big opportunity and achieve sustainable growth.
Current Focus: Accelerating Growth in the Franchise Sector
Building on his experience transforming industries like financial services and accounting through technology and process innovation, Loren now focuses on helping franchise brands bridge the gap between franchisors and franchisees. His work centers on uniting strategy, data, and sales enablement to simplify complexity, drive adoption, and accelerate results across multi-location systems.
Innovation and AI-Driven Growth
Loren's current frontier is advancing the use of analytics, automation, and AI to redefine how companies identify opportunity, prove out GTM models, and scale efficiently. Through Vision Growth Labs, he continues to pioneer new ways to apply intelligence and innovation to every stage of business growth.
At his core, Loren believes growth is both an art and a science—powered by data, but inspired by people.
What our clients say about working with VGL
"I've worked with Loren across both early-stage startups and mature growth companies. In every case, he brings a clear vision for growth and a sharp ability to focus teams on what truly matters. He knows how to prioritize, move fast, and build toward scalable revenue. His experience shows up in the decisions that drive results."
Michael Canzian
Managing Partner, Capital Mobility Ventures
"Since early 2025, Loren has been an incredible mentor to our team. He's delivered strategic guidance at critical moments and opened doors to relationships that helped us launch with one of the largest sports bar chains in the country. He never asks for anything in return—he's simply the kind of advisor you want in your corner."
Ben Woods
CEO, BarBoards
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